Are all Backlinks the Same? Why is Link Building important?

08 August 2021
Amber Zia
Are all Backlinks the Same? Why is Link Building important?

The saying ‘the more, the better’ does not apply to backlinks. Especially if you are buying links without checking the quality and examining if they are risky for your backlink profile or not. 

It is advised to go for fewer top-level backlinks instead of cramming hundreds of backlinks. Inferior links don’t improve ranking. In the worst-case scenario, a weak or unstable link can even result in a loss of traffic and Google penalty. Not all links are the same. You should be aware of the following:


  • Linking keywords

  • Amount of root domain, domains, subdomain, and linking pages

  • Likes each month

  • Types of links


These variables can be studied differently in opposite cases. The quality of a link also relies on the language, the niche, keywords, and country. However, there is no thumb rule for this. 

For instance, it is not the same whether 500 domains link to a page or a domain links to 1,000 pages. This is why it is advised to utilize the Site-Wide filter on LinkResearchTools. 

Importance of links


It is totally impossible to rank a website without inbound links. Link Building is crucial due to the following reasons:


  1. It is only via links that Google is able to view your website

  2. Backlinks are the highest Google ranking factor

  3. Backlinks direct to amazing content

  4. Backlinks constitute the entire internet

  5. Google claimed that it would think a website is manipulative or unnatural if it is without any backlinks

  6. Backlinks deliver authority, SEO power, and credibility

  7. Backlinks are a channel of trust 


These are just a few of the reasons. If Google, the most used search engine, is highlighting the importance of backlinks so much repeatedly, it’s clear that your website should include them too. 

Visit to know how to add backlinks. It is important to understand that both link trust and link authority are oftentimes defined as link equity. This term is derived from the era in which only one-dimensional link measurement was found.